If you follow me on Snapchat or Instagram you would know that I had the opportunity to attend The Makeup Show Chicago last weekend (and if you’re not following me you really missed out). I’ve attended The Makeup Show once before as an artist but this my first year attending as a blogger. I swear this show just keeps getting better and better each year. This year the show was hosted in a new venue, there were more vendors than ever, and some amazing speakers and educators.
Photo Credit: Jeremy Franklin, Photographer
One perk of attending as a blogger is that we kicked off the show with a super inspiring “press preview” with James Vincent. James is an OG in the beauty industry and I really love him because he’s always championing for more diversity and inclusion of WOC in the beauty industry. Another perk that I can’t over look is the amazing swag bags we received, more on that later. I felt like I was on an episode of “James’ Favorite Things” because James basically spoiled us with a ton of his faves.
There were so many vendors at the show from popular brands that sell in Sephora like Makeup Forever, NARS, and Kat Von D to smaller indie brands that are harder to get your hands on like Danessa Myricks, Cozzette, and AJ Crimson. Personally, I love getting to meet the artists behind these smaller indie brands and to touch and play with the products.
I got to meet and chat with Roque Cozzette, the artist behind his self titled brand “Cozzette“. He was so fun and friendly. I’m sure you’ve seen their gorgeous purple brushes all over instagram or in your favorite YouTuber’s videos. I got to play with his “Infinite Eyeshadows” and they are AMAZING! My faves were the “crystal” finish shadows. They’re so shiny and metallic that they almost looks wet. Roque also gave me a little sneak peak of some new products he’s releasing in 2017, a highlight-contour palette and a blush palette. I couldn’t take any pics but I promise you the shades are so brown girl friendly!
The new location for this years show, Revel Fulton Market, was beautiful but I do feel like there are still a few kinks that needed to be worked out. The space is huge but somehow I still felt cramped and it was hard to navigate between booths due to the crowding. I wish there would have been more or better lighting in some areas. I found it very hard to shop for makeup with all the weird color lighting.
I attended a few of the seminars lead by the brand educators at the show. I always love these demos because I can learn new techniques and how to use all of the new products that the brands release.
Nicholas Lujan, an artist and educator with Makeup Forever did the most beautiful demo if skin techniques I’ve ever seen. One key tip I took away from pretty much every artist this year is that skin prep is KEY!! Hydrate and moisturize your skin as much as possible, with creams, masks, and serums, for the best makeup application. I’ll be stocking up on sheet masks for sure!
Here’s a quick shot of my haul from the weekend, which I’ll be sharing in more detail soon. The items included in our goody bags were:
Smashbox Photo Finish Primer Water
Kevyn Aucoin The Expert Mascara
Senna Moisture Drop Gel Primer
Crown Brush Volumizing Mascara
Ardell Individual Lashes
Embyrolisse Lait-Crème Concentré
Make Up For Ever Pro Light Fusion Undetectable Luminizer (01)
Anastasia Beverly Hills Glow Kit “Sun Dipped”
MAC Brooke Candy Bronzing Powder “Golden”
Kat Von D Lock-it Setting Powder “Translucent”
Kat Von D Setting Powder Brush
NYX SFX Set Loose Setting Powder
NYX SFX Creme Colour Face & Body Paint “Purple”
Cozzette S165 Large Eye Contour Brush
Mehron Metallic Powder “Rose”
MustaeV Moisture-Lifting Pleasure Sheet Mask
TwinMedix Pro Essentials Kit
Bdellium Tools Matte Lipstick
Temptu Glitter Set – Copper
T3 Barrel Brush (not pictured, my mom stole this as soon as she saw it)
The Makeup Show Chicago will be switching back from November to June in 2017! I guess they realized it’s nothing better than #summertimechi