I’ve been a lover of H&M’s “fast fashion” for a long time but their beauty offerings have always left a lot to be desired for me but hopefully that will all change soon.
H&M is proud to announce the arrival of a new range of beauty products. The launch will hit the stores this autumn with a full range of make-up as well as haircare, bodycare and beauty tools. Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours. The products will be available in over 900 stores worldwide and online at hm.com.
With this new release H&M will be getting rid of lipgloss in the little boxes by checkout lines and creating brand new sections dedicated to beauty in their stores. There will be over 700 beautifully packaged make-up products in the range at launch time, with seasonal drops of new and limited edition colour collections. The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.
True to H&M fashion I’m sure that we can expect some very chic and stylish packaging, I’m loving what’s in these promo shots, and on-trend shades with each new season. I’m really hoping these hit a store near me.