It seems as though colored mascaras are all the rage again. Drugstore fave Rimmel has released a Limited Edition collection of colored mascaras, which I found at Walgreens. The collection featured for colors, purple, green, black and turquoise. I’ve never tried a colored mascara but for less than $3 ($2.79) I picked up POP Turquoise and decided to give it a shot.
The wand is pretty average. Not too big not too small. No bells and whistles which is fine with me as I’m only here for the color.
As you can see the mascara did give some color to the lashes but it was not as bold as I had hoped. The color is very pretty and has a bit of iridescent shimmer that you can’t really see in the photos. The formula was a little “wet” for my taste and I had to build up several coats to get the color that you see here. The packaging states that this mascara has a “lash building” volumizing formula. negative. I’m not seeing any added volume. Overall I think this is a decent colored mascara for the price. It required some “work” to get the color to show on my bare lashes but I think it could be wonderful over a white lash primer.